The real estate market is holding steady despite the effects of COVID-19 on the economy. Home prices have held steady and, in some local markets, have actually increased more than expected!
Buyers are increasingly turning to online listings in order to avoid in-person interactions as much as possible when searching for a new home, making it even more important to make a lasting first impression with your online listings.
If you’re struggling to generate interest in your listings, this is the post for you. Today we’re discussing four effective and easy-to-implement ways to improve any real estate listing. As you’ll learn in more detail below, investing in eye-catching real estate photography is an investment you simply can’t afford to forego, especially now that buyers are doing most of their searching online. Contact Perfect Real Estate Visuals in Coral Springs for more information, and read on to learn how you can take your listings to the next level!
Showcase Your Property’s Best Features
You’ve seen your fair share of listings as an agent. Do you click on the listings featuring images taken at odd angles from a mobile phone?
We didn’t think so.
Buyers have options and the market is saturated. If your listing doesn’t grab their attention with a high-quality cover photo and the prospect of other beautiful photos and videos inside the listing, it’s a safe bet that they’ll move on to a listing that does.
The most engaging listings are the ones that feature gorgeous shots of the interior, exterior, and surrounding area, but you may not have the time or resources to take on everything yourself. Instead of settling, invest in a better listing and call a professional.
View the Perfect Real Estate Visuals portfolio to see examples of our real estate photography!
Share, Share, Share
We’ll say it again: the market is saturated with listings. No matter how unique you think your listings are, the fact of the matter is that plenty of homes are for sale and lead generation is really more of a numbers game. The more people you get your listing in front of, the more likely it is that you’ll receive inquiries from genuinely interested buyers.
If you’re on social media (and you should be!), be sure to share all of your listings while including popular hashtags and keywords that buyers are interested in. A few additional shares from your colleagues and others in your network can really go a long way!
Email Your List
Email is one of the most powerful real estate marketing tools available, but far too many agents aren’t taking full advantage of its capabilities.
You probably have some way of capturing email addresses for follow-ups. Maybe it’s a simple contact form on your website, or perhaps you have a monthly newsletter that interested clients can opt into. Either way, you should have some way to get your listing into a prospective buyer’s inbox.
Keep in mind that you don’t have to limit your emails to interested leads, either. You can always reach out to former clients with information about new properties along with a few high-quality photos. If they were satisfied with your service, they might pass along the information to their friends and family.
No matter how you look at it, email is one of the most cost-effective ways to boost your chances of a sale.
Make Your Listing an Experience
At the end of the day, buying a home isn’t just about the home. It’s about the lifestyle buyers imagine themselves living once they’ve moved in. No matter where you’re selling the property, you need to make sure that buyers are able to picture what their lives will be like once they’re there.
Drone photography is a great way to show buyers what the entire neighborhood looks like, especially if your property is located somewhere scenic. You should also write a paragraph or two about what the neighborhood is like and everything there is to do in the area. If your website has a blog, take the time to write a short blog post and link it in your listing!
Are you ready to improve your listings with engaging photos that show off the best features of your property? Contact Perfect Real Estate Visuals to learn more about real estate photography in Coral Springs and the nearby areas!