Are you investing in real estate marketing — specifically high-resolution virtual video tours? Today, most prospective homebuyers’ searches start online, rather than doing a physical walk-through. Therefore, high-resolution real estate drone videography is essential for showing the virtues of a home that may get lost and misrepresented through still photos. With real estate drone photography, homebuyers are able to feel like they are walking through a house and property, without having to leave the comfort of their couch.

Benefits Of Real Estate Drone Videography

We all know the importance of quality real estate photos when marketing a home, but real estate videography takes real estate marketing to a whole new level. With real estate drone photography, you can maximize the visibility and interactivity of your listings and give potential homebuyers a holistic experience of viewing a home, without having to take the time to show the home in person. Videos are also extremely powerful when incorporated in other marketing strategies, such as, social media and email marketing that can result in more leads and keep you ahead of the competition.

Get Above The Competition

According to the National Association of Realtors, only 9 percent of realtors market their listing through video, even though 73 percent of homeowners are more likely to list their property with an agent who incorporates video into their marketing strategy. By investing in real estate drone photography, your properties will get noticed above other properties in the area — impressing buyers and giving you an advantage over your competitors.

Maximize Interactivity

The truth is, people would much rather watch a video than spend time scrolling through photos. Therefore, when homebuyers are searching the web for their next home, they are more drawn to videos on crowded listing sites than the typical carousel of professional photos. Virtual video tours allow prospective homebuyers to feel like they are moving throughout the home and can get a better idea of the flow of the house and property, room sizes, and other home features than they would be able to looking at traditional interior and exterior photos.

Increase Visibility And Social Media Presence

When marketing your listings, don’t forget about using social media to your advantage. Because most people start their home searches online, optimizing your website, YouTube channel, and other social media pages is essential. Videos are entertaining and extremely shareable on social media, so adding real estate drone videography to your social media sites will help you get your listings in front of more homebuyers. Not to mention, this will also help you rank on page one of Google — getting you in front of even more prospective homebuyers, which will bring in more offers, so you can sell your listings at the highest price.

Videos Are Versatile

While videos are eye-catching on listing sites and help capture potential homebuyers’ attention, videos are also a great marketing investment because they are so versatile and can be used in many different ways. Videos can be implemented in social media, as discussed above, marketing emails, open house notifications, and more to spark more interest and inquiries on listings, which can lead to bidding wars and higher final sales prices.

Sell Faster And For A Better Price

Real estate drone videography is worth the investment because it helps your listings sell faster and for a better price. Drone videography is the best way to make your listings stand out, as real estate videography is less prevalent than aerial still images and professional interior and exterior photography on crowded MLS sites — driving more traffic to your listings in a short amount of time and bringing in multiple offers. There is just something about aerial drone photography that makes even the simplest house and property look high-end and desirable.

Bring your listings to life with a high-resolution video tour! At Perfect Real Estate Visuals in southern Florida, we specialize in capturing both ground videography and aerial videography to highlight all of the special features of a home and its grounds that make it noteworthy and sought-after, so you can maximize your investment. For more information on our high-resolution video tour services, contact us today. We look forward to helping you step up your real estate marketing to drive results.