Do you remember the last real estate photo that made your jaw drop?
It probably wasn’t one that was taken in poor lighting with a phone camera.
Maybe it was an overview of the entire property taken with a drone, or perhaps it was a beautifully showcased landscape taken at twilight. When done well, real estate photography can make any property stand out and engage potential buyers. In many cases, it could make the difference between a buyer reaching out for a showing or scrolling right past your listing.
But how much does it cost?
In today’s post, we’re going to discuss how real estate photo services are priced and why you should make the investment.
Real Estate Photography Pricing
Real estate photos are much more affordable than you might expect, especially when you consider the potential returns (more on this below). At Perfect Real Estate Visuals, we’re proud to offer our clients affordable pricing on today’s hottest services:
- Interior/Exterior Photos: Our interior and exterior photos start at just $120. These photos frame your property in a flattering light and immediately entice buyers to learn more.
- High-Resolution Drone Photos: A buyer isn’t just looking for a home — they’re looking for a lifestyle. Drone photography allows you to show them what your property looks like in the context of your entire neighborhood. Our drone photos start at just $120.
- High-Resolution Video Tour: COVID-19 has made buyers wary of in-person showings, but that doesn’t mean that you can’t take them on a tour of your property. Video tours allow everyone to keep their distance while still viewing every room of the home. Our video tours are priced competitively at $300.
- 3D Virtual Tour: Want to let buyers walk themselves through your property? Our high-resolution video tours allow buyers to take their time and look around your property. Please contact us for a custom quote.
We also have a number of different packages that allow you to bundle our services and save even more as you showcase your property’s best features. Check out our Services page to learn more!
Now, let’s turn our attention to a few reasons why you should invest in real estate photography.
Why Invest In Real Estate Photography?
First and foremost, you want your listing to appear professional. Think about the last time you looked at a home that poorly taken photos — you probably didn’t take it seriously, did you?
Buying a home is a big decision, and building trust with prospective buyers from the moment they click on your listing is always to your advantage. Professionally taken real estate photos show your audience that you’re taking the selling process seriously and, more importantly, that you take the property seriously.
As a real estate agent, you know just how important marketing is both when you’re selling a home and when you’re advertising yourself to clients. When you invest in real estate photography services, you’re showing people what they can expect if they choose to work with you. What kind of statement do you want to make?
Higher Asking Price
Did you know that professional real estate photos often justify a higher asking price? Professionally taken photos bring out the best in a property, and buyers are willing to pay more for something they perceive as more valuable.
As a quick example, our Diamond Package is $799 and includes all of our most valuable services. In general, homes valued between $200,000 and $1,200,000 are valued at $3,000 to $11,000 more when professional real estate photos are added to the listing.
Let’s meet in the middle and say that you justified adding $7,000 to your asking price using our Diamond Package. That’s a 776.10% return on your investment — when was the last time you saw a return like that?
Ready to Sell Your Coral Springs Property?
We hope that today’s post has helped you to see the value of professional real estate photos. If you’d like to invest in stunning real estate photos for your property, we invite you to get in touch with our team to learn more about how Perfect Real Estate Visuals can help.
We look forward to working with you!